Real Time Communications Featured Article

D-Smart Taps Broadpeak umbrellaCDN to Help Smooth Out Live Video Consumption Traffic

June 29, 2015

There's no doubt that streaming video is huge these days. Just look at the sheer number of competitors in the field, from Netflix to YouTube, and the picture becomes very clear. For Turkish direct-to-home (DTH) provider D-Smart, making the bandwidth required for such systems flow a little better is top priority, and that's where Broadpeak came in with the umbrellaCDN system.

D-Smart reportedly turned to Broadpeak, a company well-known for its content delivery network (CDN) and video-on-demand (VOD) technologies, for a tool that would allow D-Smart to offload some of the traffic seen during peak hours onto third-party CDNs. This allows D-Smart to manage several different live sessions going on at the same time, and make the overall experience better for those involved. Plus, it allows D-Smart to offer up this better service without a huge investment in network infrastructure, which means higher profit and potentially even lower cost to the end user.

This has already shown its value, according to reports, for things like sporting events where a lot of people are tuned in all at once to watch the action. Plus, just to make things even better, umbrellaCDN offers a set of analytics tools, as well as real-time monitoring tools, so that the content providers can see trends in audience behavior and even potentially adapt systems to take best advantage of these trends. Perhaps best of all, there are even other options with umbrellaCDN, as users can pick the best CDN for the conditions on the ground, including the group of content and the time of day involved.

Erdogan Simsek, D-Smart's chief technology officer, offered up a bit of explanation of umbrellaCDN's ultimate value, saying “Recently, we began offering viewers an exclusive look at our OTT service with promotional-free viewing of specific popular live events, with the end goal of attracting new customers to our OTT service subscription. To accommodate the anticipated peaks in OTT video consumption, we needed an advanced CDN solution capable of managing a large number of simultaneous sessions without compromising quality.”

Image via Shutterstock

That explains much of the issue right there. There's no doubt that people like streaming video for its staggering array of options, but streaming video is a bandwidth hog. Trying to get the necessary bandwidth used to mean a lot of servers operating at once, but now we're seeing more software-based solutions. Peer5, for example, recently brought out a live CDN system that used Web-based real time communications (WebRTC) for its basis, giving its users the equivalent of 20 servers' worth of power from just one.

In the end, video is going to continue to eat bandwidth for some time to come, so being prepared for the onrush of users all trying to get in the door at the same time will be important to anyone offering this service. Tools like Broadpeak's will hopefully continue to make things easier.

Edited by Dominick Sorrentino

Article comments powered by Disqus

  Subscribe here for RTCW eNews