Real Time Communications Featured Article

GENBAND Keynote at DevCon5 Will Illustrate Benefits of the Real-Time Communications Platform

July 21, 2015

Over the years, additional communications and collaborations features were added to the enterprise in a rather piecemeal approach. Internal messaging, for example, may have come as a standalone feature, and it’s entirely separate from mobile messaging. Collaborative work solutions, video conferencing and other elements resided somewhere in the workplace, and savvy employees determined to use them (of which there were few) had to go hunting for them. Sure, all the channels were available, but they were spread out all over the enterprise in a highly disconnected fashion. Adoption rates were low, and the costs the enterprise sunk into them were largely wasted.

Today, the most productive approach (for companies that actually want their employees to use collaboration and communications tools, that is) is encouraging employees to work throughout the day – regardless of where they are – on a single communications platform enabled with messaging, voice and video that is accessible on any device, anywhere. The technologies that created social networking and SMS have already changed the way we communicate in the workplace and with our customers. Now, it should be changing how workers communicate with one another.

Unified communications-as a-service (UCaaS) and social features are no longer standalone features – or, they shouldn’t be. Instead they’re fully embedded in core applications across the board, and they’re integrated with enterprise applications such as customer relationship management, talent management, finance, services, enterprise resource planning (ERP) and more. The best way to understand how these critical enterprise communication and collaboration solutions work is to study them in case study format.

Natasha Tamaskar

This week, at the DevCon5 event happening in New York City at NYU’s Kimmel Center, GENBAND’s Natasha Tamaskar, Kandy's VP of Cloud Strategy and Ecosystems, will give the luncheon keynote entitled, "Real Time Communications as a Core Strategy.” The speech will happen on Wednesday, July 22 at 12:00 EST.

Tamaskar will outline the real-time communications strategies of SAP, Samsung and Toy Genius to illustrate the potential of a robust, real-time communications platform in the enterprise, and how it can be strategically situated to benefit not only employees but also customers, partners and communities. Attendees will learn how to focus on the outcome of their internal and customer-facing communications and learn how to provide their customers and employees with applications that are social, mobile, visual, and intuitive and -- unlike the piecemeal solutions of yesteryear -- fun.

For more information about the session, visit the DevCon Web site and agenda here

Edited by Stefania Viscusi

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