Real Time Communications Featured Article

The Philippines Rapidly Becoming a Global Mobile and Social Media Powerhouse

August 31, 2015

It’s well known that the Asia-Pacific region is driving trends in mobility and associated applications and services, but several new studies single out the Philippines as a mobile technology leader within the area. In fact, the Philippines was recently named the most active country in the world on social media, with mobility propelling that trend as well as several others.

The findings are part of Opera Software’s recent “State of the Mobile Web” report, showing that 86 percent of page views on the Opera Mini mobile browser in the Philippines are to social networking sites. And more than half of Filipinos using the mobile browser are doing so from smartphones, with adoption growing healthily from 41 percent in June of last year to 55 percent this year.

Smartphones are just the beginning, according to another study on the Asia Pacific region from Appier. The company found that nearly 40 percent of multi-screen users in fact use more than three devices overall. The Philippines is on top in this category as well, with 20.8 percent of multi-screen users taking advantage of three or more devices. That’s the same percentage as Australia, with Japan at the very top at 32.7 percent of users.

Indeed, the Philippines is steadily becoming a technology hub, possessing the second-fastest growing economy in the world.

This year alone, the country has churned out 30 “unicorns,” tech startups that have quickly grown to billion-dollar-plus valuation. The country is especially attractive to American startup companies and skilled tech workers, with mobile app development and data analytics among the most in-demand jobs in the Philippines.

GENBAND, a company that specializes in real-time communications solutions, is keenly aware of the importance of the Filipino tech market. It is one of many global tech companies slated to attend the Asian Carriers Conference this week in Cebu, Philippines. The conference, which will run from September 1-4, is designed to foster collaboration among Filipino companies and global telecom and IT leaders. Some of the largest mobile carriers and solution providers in the world will be in attendance, including Huawei, Orange, Ciena, Deutsche Telekom and Verizon.

Edited by Stefania Viscusi

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