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Hefty Gains Afoot in Enterprise Video Market

September 23, 2015

If a picture is worth a thousand words, as the saying goes, then video is worth an encyclopedias' worth. Businesses, meanwhile, are discovering that the series of moving pictures that is video is worth quite a bit indeed, both in terms of providing it and in using it. A new report meanwhile suggests the enterprise video market still has plenty of room to grow, and likely will do so by 2020.

The report—titled “Enterprise Video Market -- Global Advancements, Worldwide Forecasts & Analysis to 2020”—delivers at least one bombshell. While the enterprise video market will be around $16.98 billion by the end of the year, by 2020, it would reach fully $36.84 billion, better than doubling overall with a compound annual growth rate (CAGR) of 16.7 percent.

The biggest share of growth in this field will come from one of the most mature markets around: North America. North America will account for around 34.5 percent of the entire market for 2015, driven in part by the sheer number of use cases for enterprise video. From content delivery to collaboration tools, from storage to presentation to annotation, the enterprise video market is packed with opportunities. Throw in the increasing number of fields using enterprise video—the education market, healthcare, and more—and it's clear where the huge gains are coming from.

North America, however, won't hold its leadership position for long; in 2018, the focus goes off North America and instead slips to the perennial emerging market: the Asia-Pacific region. With enterprises at every level looking at video solutions, and a host of small and medium-sized businesses (SMBs) cropping up that are also looking at video solutions, the shift in gains has plenty of support.

There will be some substantial challenges in this market, like issues of interoperability and the complexity of content, as well as—in some cases—the costs of equipment involved. The report suggests that the North American market will address most of these issues, particularly as AT&T and Cisco are both major names in the field. Such major names will be turning largely to partnerships and agreements to develop new solutions, the report notes, projecting that 41 percent of the total strategic developments in enterprise video came from such moves. Meanwhile, new product launches accounted for 26 percent of development.

Suggesting that the enterprise video market is primed for big growth is a reasonable enough suggestion to make. After all, we've got so many different uses for this technology—everything from videoconferencing to distance learning to telemedicine calls on it in some way, often the same way—that for it to not grow would be almost too ridiculous to consider. It's not likely to scale back, either, especially as we're discovering first-hand the kind of value it has; just ask anyone who's used it to get access to a form of medicine not available in a 50-mile radius of home.

While the numbers may not come out just as the report suggests, enterprise video is clearly a growth market in the making, and likely will prove to be one for some time to come.

Edited by Rory J. Thompson

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