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Wheelings & Dealings: Blue Jeans Network Completes Series E Funding

September 23, 2015

According to a recent study conducted by Verizon, close to 90 percent of busy professionals actually value meetings. I can completely understand the need for group meetings in order to make sure that everyone is on the same page and that all the information goes where it needs to be. Oftentimes, this cannot be accomplished through emails or phone calls.

Thanks to the various ways that we can stay connected these days, we find a lot of employees working from home, or from their hotel room, or pretty much from anywhere. While these people are separated by physical location, there is still a need for group discussions.

Blue Jeans Network is a company that provides an interoperable cloud-based video conferencing service that connects participants across a wide range of devices and conferencing platforms. Not content with being part of the status quo, Blue Jeans has just completed a fifth round of financing which netted the company $76.5 million.

It is companies like this which create interoperability in the sense that the interfaces are completely understandable, able to work with all systems and able to exchange information without any restrictions or the need for additional equipment. It is this type of communication and accessibility that today’s mobile workforce needs.

It was not too long ago that the annual per minute market for all of video conferencing averaged no more than 200 million minutes. Today companies have quite a few options if they want to hold a video conference for employees, partners, or clients. As the number has grown to over one billion minutes, Blue Jeans’ goal is to extend interoperable video conferencing even further.

Primetime is a service that Blue Jeans introduced earlier this year representing the company’s first attempt to extend real-time video conferencing capabilities beyond the enterprise. What was once only a one-way video stream can now be switched over to an interactive mode thanks to Primetime.

Lecturers are beginning to use video conferencing as way of giving more students access to a classroom environment regardless of where they are. The two-way mode of Primetime allows remote viewers to participate with the host and contribute or ask relevant questions.

Krish Ramakrishnan, Blue Jeans co-founder and CEO commented, “Think about companies like Uber, they started out as a taxi replacement service and today they’re more like a transportation replacement. When we started out, we were solving a very big problem in the video conferencing market and now we’re changing the way that people perceive video and communication.”

Edited by Stefania Viscusi

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