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Juniper Research Reveals OTT Voice Providers Will Grow by Fivefold

October 02, 2015

According to Ovum, between 2012 and 2018 the telecommunication industry will lose a combined $386 billion from customers using OTT voice applications. So it should come as no surprise when Juniper Research just came out with a report that predicted OTT voice providers will see a fivefold revenue increase between 2015 and 2020.

The report, titled “Future Voice Strategies: mVoIP, Carrier OTT, WebRTC, HD Voice & Video Calling 2015-2020,” looks into what these new service providers must do in order to continue their growth while competing with traditional telecom operators.

The report looks at consumers, disruption, the industry, monetization, operators, OTT services and VoIP. Although OTT services will continue to grow, the deployment of 4G networks around the world will introduce high-quality VoIP calls customers are beginning to expect. And if these companies are not able to keep up with telecom operators and the new generation digital services they will be offering, it might be a problem.

However, as the report points out, the majority of OTT voice services don’t generate a lot of revenue for the companies because they’re offered as a free or low-cost service, so the impact may not be as great.

In the report Juniper looks at: the monetization prospects of VoIP and VoLTE (Voice over LTE) for both mobile operators (Carrier OTT) and third parties (Pure-Play OTT); new WebRTC and HD Voice strategic and regional analysis; and an in-depth assessment of key industry trends, along with MNO and OTT prospects in the future.

Image via Shutterstock

Based on its assessment of the market, Juniper foresees the voice services of traditional operators to experience a sharp decline. Telecoms have been trying to fight this trend by offering integrated services such as VoLTE and Wi-Fi calling through handsets. They have also deployed several white label OTT solutions that have been introduced into the marketplace. But according to Juniper, the Telefonica TuMe and O2 TuGo services have subsequently been discontinued.

The key questions the report will answer include:

  • How have third-party OTT mobile VoIP services impacted upon network operator services?
  • How can third-party providers maximize the revenue opportunity from mVoIP?
  • What are the major market forces acting upon mVoIP adoption?
  • What is WebRTC/Mobile Voice HD and how is it disrupting the mobile voice market?
  • What voice technologies are likely to be the most successful in the future and why?

The current evolution taking place in the mobile communications ecosystem has dramatically changed the power structure in the industry. Telecom operators are no longer the only players that are able to provide services, and this has introduced increased competition that was sorely needed.

Edited by Kyle Piscioniere

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