Real Time Communications Featured Article

Real Time Communications Week in Review: GENBAND, ITEXPO, SAP

October 10, 2015

Real time communications got a major boost from ITEXPO, which left behind a wide array of new topics to discuss. But with all that news emerging, we need some time to process all of it and see how it fits into our everyday operations. How handy that we've got a weekend on hand! So settle in and throw on another cup of coffee, because we're going to run down all the biggest events of a particularly big week with our Week in Review coverage!

First we had a look at GENBAND's popular Kandy application, which recently celebrated its one-year anniversary. Kandy allows its users to add real time communications options to tools already on hand. That led to a discussion with GENBAND's Sanjay Bhatia about just what makes Kandy a major force in the field, and where the field of real time communications in general is headed.

Next we reported the impact Web-based real time communications (WebRTC) could have in the call center. With WebRTC, businesses can open up the call center to a whole new channel—the Web—and give customers access to a new and potentially more convenient way to get in touch. This can be endearing to customers, and thus prompt a better likelihood of return business. While bringing in WebRTC can be a challenge, there are substantial rewards at stake that can't be easily ignored.

As we discovered at ITEXPO this week, real time is shaping up to be the only time that matters. ITEXPO proved laden with opportunities to prove that point out, as the event showed communications service providers (CSPs) eager to branch into network functions virtualization (NFV) and software defined networking (SDN) that should help drive a lot of new possibilities.

Then we had a look at SAP, which added new features and value to its Customer Business Planning tool. With the new upgrades businesses can not only get a handle on nonpromoted and promoted product volumes, but also how these levels stacked up against future expectations.

Image via Shutterstock

Finally we had a look at Voiceflex, which turned to GENBAND for its Nuvia cloud system. Nuvia is already pretty well known thanks to its ability to both reuse the Nortel IP phone line as well as utilize the host of lines that GENBAND has already deployed, particularly in the U.K. Given that Voiceflex already supports over 36,000 session initiation protocol (SIP) trunks, turning to Nuvia should help yield better performance for these systems and give Voiceflex a way to stand out.

That was the week that was in real time communications, and there was certainly no shortage of exciting new events taking place. Our global online community had its hands full, but brought back all the best in news. So be sure to join us back here next week for all the latest for the Week in Review!

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