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Wheelings & Dealings: SightCall Gets $8.4 million in new Round of Funding

October 13, 2015

Funding is the lifeline of a startup, and without the right investment by the right people, even the best of ideas can wither and die. The $8.4 million SightCall just received from a round led by Idinvest comes just when its technology is seeing wide adoption.

Live, visual communications is the way we will be communicating not only with each other, but with the companies we do business with. SightCall’s Software as a Service (SaaS) platform is poised to take advantage of the shift that is taking place in the delivery of customer service.

According to the company, this Series B round of funding will be used to grow sales and marketing by increasing the awareness of visual interactions. While traditional call center operation is a very mature market, organizations are not yet fully aware of the capabilities of visual interactions.

Currently SightCall has two major companies in Europe with over $150 billion in annual revenue using its technology, as well as a number of Fortune 100 companies.

Several technologies are making possible the viability of this platform: smart mobile devices, wireless broadband and cloud. With these technologies in place, SightCall is able to deliver real-time services to customers no matter where they are. That means a technician can help more customers because he or she doesn’t have to travel anywhere.

As the company describes, it is as easy as 1.2.3.

  1. An agent sends an SMS link to the customer so the video session can begin.
  2. When the customer gets the link all they do is click it and using the back camera of their device they begin the video session.
  3. The agent/technician/medical professional or any other service provider looks at the video and tries to resolve the problem along with the customer.

Granted not every issue can be solved in this manner, but the money saving potential for service providers is going to be enormous. Because according to SightCall, companies lose billions of dollars every year due to poor communication and misunderstandings.

“We discovered that more than 80% of customers are happy to use Visual Support on their mobile when they realize their issues will get resolved faster. By engaging customers in this new way, Companies are improving first call resolution rates, reducing returns and cutting unnecessary technician dispatches. Enabling their customers to directly connect with their brand using SightCall Visual Support, positively improves customer satisfaction and loyalty!” said Marc Della Torre, SVP of Business Development.

Edited by Stefania Viscusi

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