Communications – it’s not necessarily our favorite topic, especially when it comes time to make decisions on the business phone system. Yes, communication is important, but it’s not something you want to waste brain power on, even when it’s not working correctly. The reality is we expect the connection to be in place, work seamlessly and deliver quality interactions every time – until it doesn’t.
Twenty years ago, companies made significant investments in legacy phone systems to support communications demands. Voice over IP (VoIP) existed, but it wasn’t yet part of the broader conversation for corporate communications. Instead, the PBX was in-house and capabilities were limited by the corporate budget. The introduction of new technologies was commonly delayed, if introduced at all, simply because of the lack of flexibility and the costs associated with making changes.
Today, the options for staying connected are much more extensive. Yes, the legacy PBX still exists and in some situations, still serves a very important purpose. VoIP has also established itself as a viable option and companies supporting business phone systems today are integrating both deployment strategies so as to expand upon the capabilities users need to remain effective and relevant in today’s market.
Xorcom is one of those providers aiming to serve the needs of a dynamic industry, providing users with the capabilities they want, while still focusing on quality performance. The company designs and manufactures business telephony solutions to support traditional PSTN and VoIP communications. All products are based on the Asterisk open source platform to ensure easy installation and maintenance, while supporting cost-effective strategies.
To expound on the company’s offerings and the latest happenings in the market, Xorcom’s Ruth Bridger was on hand at the recent ITEXPO. She sat down with Erik Linask in the TMC newsroom to share the latest in the company’s IP PBX family. While the new offering has a smaller footprint, Bridger assures us it has all the bells and whistles companies want to drive efficient communications.
It also helps that the company turns to Asterisk, a strategy they find beneficial in the market. Bridger explains, “We find it to be feature rich and easy to work with. One main benefit is it is open source so we don’t have to pass on any fees to the customers. Also because it is open source it is easy to integrate third party applications into it. If you’re used to proprietary systems, that’s not happening here. All of that is included in our complete software.”
To learn more about Xorcom and the challenges and opportunities they’re seeing in the market, check out this video in full: