GENBAND has been a pioneer in helping communications services providers to insert themselves into the over-the-top application value chain, in enabling CSPs to benefit from network functions virtualization, and in building ecosystems so its carrier and other customers are presented with an array of solutions from which to choose.
The company has seen great success with its KANDY platform-as-a-service solution, which allows service providers to expose network resources for use by developers building real-time communications into their applications. Bringing real-time communications to applications used to be a long, hard climb for developers, but KANDY’s APIs, SDKs, and Quick Starts make it easier. As reported earlier this month, KANDY now has 15 million users and more than 50 ecosystem partners.
GENBAND is also contributing to the real-time communications revolution – through which communications capabilities are increasingly being embedded into various user experiences – via its work on the WebRTC front. And the company’s WebRTC gateway and various other solutions are now available as virtual network functions.
A key reason why CSPs are moving to new architectures and solutions like NFV and software-defined networking is to free themselves from vendor lock-in. So, rather than trying to be all things to all people, GENBAND is focusing on what it does best and partnering with other suppliers for the rest.
GENBAND will be discussing all of the above at the upcoming Carrier Network Virtualization event in Palo Alto, Calif. Real-Time Communications recently interviewed Sanjay Bhatia, GENBAND’s vice president of strategy and solutions marketing, to get a preview.
What solutions will GENBAND be highlighting at the show?
Bhatia: We are looking forward to showcasing our industry-leading NFV portfolio during next week’s Carrier Network Virtualization conference in Palo Alto. Our NFV portfolio spans our comprehensive Real Time Communications solutions set comprised of multiple, high-performance virtual network functions or NFV applications, including session border controllers, intelligent messaging, WebRTC gateways, wireless access gateways, session control and applications server solutions, and an intelligent cloud manager that provides seamless interworking into broader NFV infrastructures.
Tell us about GENBAND’s NFV strategy.
Bhatia: As modern technologies become increasingly complex, it becomes more and more apparent that no single vendor has all the answers. At GENBAND, we truly believe in close cooperation with ecosystems to bring about the promised benefits of NFV. We are working closely within our many NFV ecosystem partners including Intel, HP, Cyan, Wind River, Kontron, and Alcatel-Lucent to bring differentiated NFV solutions to market.
Working with ecosystem partners allows us to come together and play a vital role in helping service providers achieve goals that infrastructure platforms based on enterprise-class software cannot, and enabling the industry to come together to eliminate critical issues such as network downtime, which can result in higher operational costs, SLA penalties, and customer churn. The ecosystem approach encourages software development and integration, and presents service providers with an opportunity to reduce both their capital and operational investment and reduce the time it takes to bring services to market.
What are some of the things that you are most looking forward to at the show?
Bhatia: I am looking forward to visiting with many of our customers and prospects to share with them the progress that we are making on the NFV front. We will have some exciting news to share in the very near future that is further proof of our advancements in NFV. I am also looking forward to hearing some of the keynotes from leading service providers on where they are in their NFV strategies as well as participating in some of the discussions about the key challenges that the industry still faces and highlight what we see as potential solutions.
You’ll be presenting as well. What will you be talking about?
Bhatia: My presentation will focus on assessing the advantages of ecosystem openness and collaboration. It touches a bit on what I mentioned in my previous response about the benefits of ecosystems. In addition, I will discuss how we can all learn from previous technologies and some of the steps that the industry can take to ensure that we continue on an accelerated pace to NFV. I will also discuss why fostering a culture of openness is so crucial to the success of software- defined networking and NFV. And I will highlight where some of the challenges are with regards to openness. It should be a great discussion. I’m really looking forward to what should be a very informative, interactive conference.