If you take a step back and look at real-time communications today, it’s actually pretty entertaining that we have access to certain capabilities. Take video conferencing, for instance. The video phone was first introduced in the 1980s, and then tanked. No one wanted one; no one saw the need; and many of us didn’t want to have to make sure we looked amazing when the phone rang.
Today, we have to cast these assumptions aside. When my teenage daughter is bored and texting her friends, they aren’t just sending text messages back and forth. Now, they’re using Snapchat and many of the pics she’s sending are of me, without my knowledge until after the fact—so much for that concept of looking amazing for the call.
Old fashioned vanity aside, the reality is that real-time communications today involves the visual element. Video conferencing is in big demand and innovations and partnerships are expected to continue to emerge. One recent report suggests that the rapid expansion is coming across mobile devices, desktops, small conference rooms, huddle spaces and more - and in the process, companies are also trying to avoid capital-intensive investments to support the trend and are looking to cloud options instead.
Even with this promise, there are still opportunities for growth in desktop and mobile environments. Growth will mainly come through adoption as participants recognize the value in video conferencing and what it can do for real-time communications. At the same time, room system deployments will continue to grow as employees need greater access to video conferencing. This growth is seen in 42 percent of participants. As companies continue to expand focus to include mobile and remote support for employees this number is expected to continue to grow.
While the challenge will continue to be that companies have a hard time measuring the value of video within their organization, the use of the technology will expand beyond conferencing. Roughly 58 percent of participants already have active programs in place to evaluate the use of video in improving specific business processes. As the shift to digital continues, video will play an important role in the Internet of Things strategy and overall operations.
To that end, what do you have planned for video in 2016? For me, it’s paying better attention to where my daughter is positioning her phone.