Real Time Communications Featured Article

Zapier Supports BYOA Trend through Integration and Automation

December 31, 2015

The bring your own application (BYOA) trend has been gaining nearly as much traction as BYOD over the past year, and that has opened up many avenues for companies that focus on integration and automation. As businesses of all sizes seek ways to cut costs, centralize and automate their IT tasks, the need for better management and automation tools has become critical.

That’s where companies like Zapier enter the picture, offering app integration and automation services that may be deployed out of the box. The company’s offerings are particularly useful for small and lean businesses that don’t have the time or resources to build custom integrations and scripts to handle simple automation tasks.

Taking advantage of pubic APIs to automate and integrate common applications, Zapier’s services are especially useful for real-time communications applications. In the age of BYOD and BYOA, workers want the flexibility to choose how they communicate and collaborate, which can often lead to a large number of disparate apps and services being used. Having a simple means to integrate these front-end apps can go a long way toward improving productivity, cutting costs and generally creating a better work environment.

Zapier supports a host of phone and communication applications and can easily add new integrations by customer request. The company currently supports close to 600 apps and aims to help workers take advantage of the best-of-breed applications of their choice while being able to communicate and integrate effectively.

"Zapier's ecosystem of API endpoints has grown enormously over the past few years, but the biggest challenge is still and always will be adding more relevant, useful API integrations and triggers," said Rob Shapiro, the director of product strategy at Muck Rack, a Zapier customer focused on connecting PR and marketing teams and journalists.

Zapier is in a unique position to understand the importance of BYOA and real-time communications. The company has operated exclusively with a remote and dispersed workforce since its inception in 2011, using tools like Slack and GitHub as well as Google Docs and GoToMeeting to facilitate communication and collaboration.

Edited by Maurice Nagle

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