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Specialized Enterprise Apps Offer Great ROI, Report Finds

December 31, 2015

When we think of enterprise apps, a large number of users and widespread use sounds like the goal. Yet a recent study showed that some of the best return on investment for businesses occurred when apps were developed for smaller teams and highly specialized use.

Software firm, Apperian, recently released its Deploying Mobile Apps That Matter: 2015 Enterprise Mobile App Trend Report. What is most striking about the report is that widely used enterprise apps are not necessarily the way to go. Some of the most successful app launches were by companies that released only one or two apps and used these apps for groups of employees that numbered less than 150.

The reason for this success lies in utility. Reinventing the wheel by offering a company app that more or less apes consumer apps brings relatively little to the table. The same goes for enterprise apps that try to serve a wide swath of the company and be all things to all employees.

With the cost of app development far lower than it was when Apple first kicked off the revolution years ago, it now is relatively easy for enterprise IT to roll out highly specialized and even throw-away apps intended for a particular event or situation. These specialized apps may not get widespread use, but they can bring strong utility for those employees the apps were built to serve.

Leading the way in terms of enterprise apps are those that serve mobile employees, the report also found. The largest segment of enterprise apps were centered around sales and marketing (17.7 percent) and field services (15.3 percent).

There also is a shift underway in regards to the type of apps that businesses are developing, according to Exact Ventures principal analyst, Greg Collins. He is seeing a rise in real-time and embedded communications, extending voice, video and messaging to employees no matter the situation.

“There will still be a lot of momentum around the productivity and communication application,” he told CIO recently. “It speaks to how workers are going about their work these days in a lot of different applications in a lot of different locations and accessing a lot of different databases and data sources.”

Edited by Kyle Piscioniere

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