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Real Time Communications Week in Review: DigitalGlue,, ITEXPO

January 30, 2016

It was a big week not only for real time communications, but for technology in general thanks to ITEXPO's arrival. Taking Fort Lauderdale by storm, the event at the Broward County Convention Center offered a huge amount of information, interaction, and a look at a host of markets. It meant plenty of developments for real time communications too, and with the weekend now at hand, we can take a closer look at these developments with our Week in Review coverage!

First we had a look at the connection between Web-based real time communications (WebRTC) and software-defined wide area networking (SD-WAN). SD-WAN has gained a lot of attention in the last several months, but WebRTC can gain benefit from it as well. One of the biggest advantages to SD-WAN for WebRTC is resiliency; there's no need to worry about a network loss mid-call. SD-WAN can allow for easy interface switching, and help keep calls aloft longer.

Next, DigitalGlue offered news about a new group going with its video transmission services. Stonegate Fellowship uses DigitalGlue as a means to send video broadcasts of church services from its main campus in Midland, Texas to a remote branch in Odessa. The result has been a cost-effective and very useful means to help connect a branch of operations that would have been less noticed, bringing it

more effectively into the whole. may not be a familiar name, but this is a power behind the scenes at a lot of major names, including Avaya, Cisco, and Sprint, among many others. offers white-label infrastructure systems operating on a cloud basis, giving these and many other firms access to a slate of tools like trouble ticket systems, support services, and more. The company hit ITEXPO this week to talk about how its breed of services can offer value for companies who need a tool but don't want to develop it in house.

Then, ITEXPO offered further news as it played host to a keynote from Polycom's own Ashan Willy, who discussed the impact of visual experience on technology. Willy noted that there were three main categories to consider in this development: Who, What, and How. With these three in mind, it becomes clearer how visual experience interacts with technology, and in turn makes it better. The rise of the millennial at work illustrates this point quite well.

Finally, we had a look at how car dealerships could build personalized, digital relationships with customers thanks to WebRTC's tools. The systems that allow for easy interconnection between customer and business allow for highly personalized connections, as customers increasingly expect a sales process that's all about that one customer. One platform, VeriShow, is showing car dealers how to better make this shift in technology and customer perception happen more readily.

That was the week that was in real time communications technology. Though ITEXPO has come to a close for now, that doesn't mean the end of news in this sector, but plenty more likely to follow. Our global online community will see to that much, and already brought in a host of exciting topics for us to consider. So be sure to join us back here next week for all the latest, and every weekend for our Week in Review coverage!

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