A new report from market research company TechNavio surveys the global Web-based real-time communications (WebRTC) market and expects that it will experience a compound annual growth rate of more than 36 percent between 2016 and 2020.
Researchers at the company focused on key vendors such as Cisco, Ericsson, Google, and Mozilla that have built and maintained the presence of WebRTC on desktop and mobile devices for consumers and businesses. Understandably, considering the global rise in mobile device usage, a host of newcomers are flocking to develop their own mobile communications apps that take advantage of the ease of use and universality of this protocol. In response, Google, the developer of the WebRTC codebase, is improving the protocol to work better with Android and iOS handsets.
One analyst from the research team had this to say about the preference for mobile:
“Many vendors are switching to WebRTC mobile apps. This is because developing such apps is easier than employing Web-based technology. In line with this, Google improving its WebRTC codebase for Android and iOS. Similarly, Ericsson plans to launch its own open WebRTC project targeting mobile users.”
The researchers also suggest that, in addition to a rise in mobile device use, the need for instant communication will drive WebRTC as one of the primary ways communications will form throughout the decade. First of all, the use of real-time links can be useful for companies that need to make quick decisions in the office and in the field. Multiple members of sales teams could work together on a single project and have access to each others’ opinions as projects progress. Managers could easily relate the current motivation level from a call center floor to a back office. Remote employees could also report to their immediate contacts at home base after an important meeting in town.
Customer-facing applications can also give employees a strong link to their clients. Customers could use a click-to-call button on a brand’s website to instantly reach call center agents. Agents can even use those same apps to forward information, such as company documents, directly to users.
Finally, consumers can also use WebRTC to connect with one another. Whether or not they choose to use apps that work within a browser or as native Android or iOS application, they can speak to friends and family members by way of an Internet connection.
Readers here should expect many existing powerhouses in the communications field, including telecoms such as AT&T and tech vendors such as Apple, to get involved as the market progresses.