Real Time Communications Featured Article

Xura Elements Gives Businesses Greater Control Over Real-Time Communication

February 24, 2016

Xura, a provider of digital communications services that recently partnered with SMS PASSCODE to improve on the password, is now taking on business to consumer (B2C) communications with the launch of Xura Elements. This solution promises to make it easy for enterprises to customize how they communicate with customers using web tools and native mobile apps.

In other words, Xura Elements aims to integrate simplicity, mobility and the social aspects of real-time communications with business process optimization. The result: reduced contact center costs and the ability to create new customer engagement experiences simply, with click-to-call and click-to-communicate options.

To accomplish this, Xura Elements draws on Xura’s WebRTC technology via the forge SDK to transform the user experience, while providing immersive, engaging and intuitive customer dialog with a human touch. In addition, this SDK infrastructure means that all media is encrypted end-to-end, further secured with today’s latest authentication methods, ensuring all personal data is kept private and secure.

"The overall goal of Xura Elements is to make it easy for companies to integrate touch of the button communications into apps while ensuring compliant outreach to customers, improving customer representatives and agent's productivity and streamlining overall operations," said JF Sullivan, CMO and EVP Enterprise, Xura. "By integrating Xura Elements, companies have complete flexibility to tailor their solution for their customers' and processes' needs within their contact centers."

Some of the capabilities and features Xura Elements can add to web or native mobile applications include multi-party conferencing, user identity and authentication, recording, and secure storage. However, it’s the multi-party conferencing that’s the star of the show as Xura Elements helps optimize customer engagement with a conferencing architecture designed to receive multiple media streams, while intelligently determining which of those streams should be sent to which participant. Customers, as a result, enjoy an optimal and bandwidth efficient experience.

Edited by Stefania Viscusi

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