Real Time Communications Featured Article

GENBAND Partners with Zift Solutions to Combine Marketing, Real-Time Communications

March 09, 2016

Real-time communications provider GENBAND has announced it has partnered with Zift Solutions, to offer the Zift Platform, a channel marketing and management platform to GENBAND’s customers.

"By providing automated marketing solutions, technology and strategic support available from Zift, we are making it easier than ever for our customers and partners to navigate today's competitive, complex landscape by setting themselves apart with the ability to easily market their solutions and services while capturing more sales," said Patrick Joggerst, executive vice president of global sales and marketing at GENBAND.

"Zift Solutions is one of the most advanced platforms on the market and provides our customers and partners with the ability to intuitively customize content, execute integrated campaigns and extend their reach through the latest in social media marketing and analytics technology."

The Zift Platform will be offered to customers of the company’s Marketing Advantage program and will offer customers access to turnkey email marketing campaigns, content syndication, social media syndication, customized collateral, shared analytics and reporting, as well as premium Zift support.

The syndicated content might be the most attractive parts for GENBAND’s customers. GENBAND-provided content, including social media posts, will save customers a lot of time and money compared to doing everything in-house.

Real-time communications technology is a natural match for marketing. As call centers have transformed themselves into “contact centers,” new technologies have given marketers the ability to reach new people.

The support of a major provider like GENBAND will certainly give a boost to Zift, adding to GENBAND’s existing portfolio of marketing services under the Marketing Advantage program.

"We are extremely pleased to welcome GENBAND to the growing Zift Solutions community,” Zift Solutions CEO Ken Romley said. "Their successful Zift Solutions launch underscores how GENBAND is helping its customers and partners engage today's self-empowered buyers, streamline marketing outreach and drive sales."

Edited by Stefania Viscusi

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