Real Time Communications Featured Article

Real Time Communications Week in Review: GENBAND, Braidio, NetFortris

March 12, 2016

It's been another staggering week in real time communications, as this market that helps keep people connected—customers to businesses, or even regular people to regular people—carries on apace. With a weekend at our doorstep, it's a fine time to take a step back and look at the wider implications of all that news, and to help on that front, it's time again for our Week in Review coverage!




First, GENBAND came out with a new set of plans for an upcoming trade show. Planning to show off a variety of products, the company would not only bring in its pre-packaged real time communications applications called Kandy Wrappers, but also Smart Office unified communications (UC) tools. Nuvia Cloud UC, session initiation protocol (SIP) and other services were also set to be on hand at the big event.

Then, Braidio stepped in with the announcement that it was turning to GENBAND for its Kandy system as a means to bring real time communications capability to its human resources (HR) operations. With real time communications tools, HR systems can bring in new tools for incoming hires, potential hires, and current employees on several fronts, making it easier to not only keep in touch but also improve employee performance.

GENBAND then came back for more with a new partnership with Zift Solutions, this time geared toward bringing real time communications to marketing efforts. The combined effort was known as the Zift Platform, and was set to provide GENBAND customers with a slate of automated marketing tools—including syndicated content for social media posts—designed to better distinguish companies from competitors and draw in more sales.

Next, NetFortris stepped in with a recent update to its UC software. The update allows the software to turn to clients developed for GENBAND's Smart Office 3.1 system, and since NetFortris itself is based on Smart Office 3.1, that's a move that makes plenty of sense. Previous updates reflected changes in platforms, but now with a Smart Office base, that need has lessened substantially. Further savings of time and money, meanwhile, should follow.

Finally, Marcatel turned to GENBAND and NetNumber for some new modifications recently, as the Mexican carrier was looking to get a new interconnect option going. Since NetNumber is a GENBAND partner, that meant offerings from the two companies could readily fit into the overall expansion effort. Considering that NetNumber not only offers the services, but also a complete service bureau for additional information, it's easy to see why Marcatel went with the pair.

That was the week that was in real time communications, and this week was heavily about applications. For those companies looking to expand on current platforms, there were plenty of cases this week where real time communications showed impressive new value. Our global online community was right at the heart of it all, showing us the value propositions in the field. So be sure to join us back here next week for all the latest, and every weekend as well for our Week in Review coverage!




Edited by Stefania Viscusi

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