Like many companies in the communications space, GENBAND has a vested interest in supporting network functions virtualization (NFV) deployments. After all, the way NFV improves telecom efficiency, it’s well on its way to permeating every network on the planet. Case in point, GENBAND this week announced that it will demonstrate its industry-leading elastic and carrier-scale virtualized media transcoding capabilities for NFV deployments at NFV World Congress 2016 in San Jose, California, next week.
The advanced media solution to be demoed comprises voice and video transcoding and media processing for multiple real time communications applications, including various mobile voice over LTE (VoLTE) applications and distributed session border controllers (SBCs). To enable communications service providers (CSPs) to automatically and independently scale control and bearer plans virtual network functions (VNFs) with elasticity, the solution leverages the latest Intel architecture and technology. The result is elasticity for optimal NFV deployments in service provider cloud environments.
In other recent NFV news from GENBAND, the company recently partnerd with NetNumber to help mobile virtual network operator (MVNO) Cellact Communication make the move toward NFV.
As for its multiple VNF software technology, GENBAND has designed it to be agnostic to virtualization infrastructure and orchestration environments. In addition, the technology has been integrated onto the Hewlett Packard Enterprise (HPE) Helion Open Stack carrier-grade NFV platform to demonstrate LTE Wi-Fi, SBC and other solutions.
This integration is a natural one since GENBAND joined the HPE OpenNFV Ecosystem in 2014 as a Technology Partner. Since then, GENBAND has worked closely with HPE and other ecosystem partners to help service providers launch new services faster, easier and at lower cost.
"We are looking forward to demonstrating our leadership in media processing and elastic transcoding in the NFV cloud at NFV World Congress," said Sanjay Bhatia, vice president of Solutions Marketing and Strategy at GENBAND. "Utilizing Intel's software architecture and HPE technology we are demonstrating our unique ability to process media elastically and at carrier-scale for NFV-based real time services including VoLTE, the Internet of Things (IoT), interconnect and fixed network media processing applications."