GENBAND, a developer of communications software for enterprises, is perhaps best known for its development of Kandy, a cloud-based service that allows clients to add voice, video and other communications features into their own applications. The other side of GENBAND’s business is its Network Transformation Business, and it just received a boost with a new chief operating officer.
Steven Bruny, who began working at GENBAND as a senior vice president when his own company (Aztek Networks) was acquired by that parent, will take the role of COO and oversee a number of functions such as research & development and training of new company hires. In his previous role, Bruny was successful in his handling of product delivery and support, so it makes sense that his transition to COO will also have him concentrate on customer-facing company functions.
David Walsh, the chairman and CEO of GENBAND, commented on Bruny’s fit in the new position and the benefits this will generate for the existing and future customer base.
“We’re here to help our customers succeed in today’s demanding and dynamic market. We introduced our ‘Protect What You Have and Invest in the Future’ strategy in order to best align our business and leverage our tremendous people and technology assets,” Walsh said. “With Steven in place to help lead the Network Transformation side of the business, I’m more confident than ever that our customers will benefit from his focus and experience. I look forward to his ongoing contributions.”
GENBAND targets a variety of styles of businesses with its Network Transformation division. It looks across the globe for operators that deal with fixed-line and mobile telephony connections while also addressing multiple-system operators that may have their hands in a variety of communications and entertainment modalities that relate to video, such as cable or satellite TV. GENBAND’s goal with all of these clients is to help their various systems run as virtual network functions. The closer GENBAND can get a client to using software-defined networking, the more efficient that client’s network should operate in the future.
It is clear that the divide in GENBAND’s business leaves cloud-based communications on one side of the gap while software-based networking exists on the other. What bridges those two sides is the overwhelming desire that clients have to become more efficient and better reach their own customers. The next generation of cloud computing and networking can help make client systems faster and more efficient, and they can open up paths of communication between customers and brands that would not have been easy to manage with on-site, disparate systems that managed voice, video, mobile and networking control in their own silos.
Bruny will have his hands full in this new position. The C-suite has the expectation that he will succeed, however, so he may be more prepared to handle the workload than any credentials listed on paper can explain.