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GENBAND's Bita Milanian Dishes on Perspectives16

April 18, 2016




Getting together with others in the industry to foster innovation and network is as important as ever today. Especially in the tech space, where innovation comes from partnerships and collaboration – the need to talk about new ideas and learn from others in the industry is really key.

Each year, GENBAND brings together its customers and partners for Perspectives. This year marks the fourth annual conference event and is already expected to host more than 700 attendees.

I recently caught up with Bita Milanian Senior Vice President of Global Marketing for GENBAND to talk more about the event and what’s in store.

“Perspectives has quickly become one of the must attend events in the industry. It is our chance to bring our customers and partners from all over the world into one central, fun location and provide them with a great venue to hear from some of the leading thinkers in our industry, network with others and have fun while doing so. It also provides us with the opportunity to show off the awesome innovation that is continuing to occur at GENBAND,” Milanian said.

            Bita Milanian

Last year’s event was covered by numerous leading media outlets and market research firms and created a buzz in the industry.  This, Milanian said, is what drives the company to continue innovating each year and setting the bar higher for attendees.

“We try to select the best presenters who will not only have the attendees talking about their sessions, but more importantly thinking about the rapid pace of change in the industry and where their organizations fit in.”

Speakers from leading organizations such as Verizon, Vodafone, Hewlett Packard Enterprise and IBM will be at this year’s event. 

Of course, in addition to these presentations, there is an opportunity to highlight how GENBAND itself is helping customers to navigate and successfully compete and win in a very challenging environment.

This years’ event will find a greater focus on hot industry topics like Communications Platforms and APIs; NFV and UC.  These topics in particular, Milanian noted, are what GENBAND and some of its strategic partners are focusing on. 

There are also new and fun things planned building up the excitement of this year’s event as well. That includes entertainment from legendary rock band Starship Featuring Mickey Thomas and the first ever Kandy Hackathon at Perspectives co-sponsored by AT&T.

Hackathons are quickly becoming the ‘fun’ thing to do at events, especially when you have developers who are eager top put their skills to the test and create apps using the APIs.

“I’m really just looking forward to the innovative creations that our hackathon participants will come up with,” Milanian said. “To help incentivize our hackathon participants we are providing the top three teams with the opportunity to record a 30-second video pitch of their solution. The video will be showcased on the Perspectives16 main stage on May 3, where conference attendees will vote for the winning solution to be demoed live on stage May 4 during the kick-off session. It should be a lot of fun for our enterprising Kandy developers and show our audience members some of the creative uses of Kandy.”

GENBAND Perspectives16 Annual Customer and Partner Summit is being held from May 1-5 at the JW Marriott Orlando Grande Lakes. 




Edited by Maurice Nagle

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