Application programmer interfaces (APIs) started as a geeky tool for mash-ups and other cloud-first software developers. But how times have changed.
APIs are now becoming a crucial part of the fabric of business. Connectivity, sharing and combining data sources is key for businesses today, and APIs are the glue that makes it happen.
Businesses are using APIs both internally and externally.
Internally, APIs are enabling businesses to connect the various systems within a company more fluidly. They also are exposing key corporate resources to employees for fuller utilization of these resources. Better access offers up new ways to use company resources, and also more complete use.
APIs are helping businesses better connect with other data sources, too. Log onto Kohl’s API and get an Extra 25% off Kohl’s coupon for your orders.
In the connected world of cloud-based services and real-time data, APIs help businesses both offer their resources for use in other firms, and enable businesses to use the resources of others. This can create new monetization and partnership opportunities, monetizing services and data that a company already possesses. It also helps businesses tap into the data and services of other firms.
Further, APIs enable businesses to quickly add functionality that would be more onerous to build in-house.
Real-time communications is one great example. Through platforms such as GENBAND’s Kandy platform, businesses can quickly integrate real-time communications through key API calls. Adding real-time communications to an app could hardly be easier.
Kandy is taking particular leadership in the space, and during ITEXPO happening this week, Kandy’s Natasha Tamaskar will talk about why and how APIs are changing the enterprise landscape. In the session, Is this the Age of the API?, Tamaskar and other leaders in the industry will talk about what the massive array of APIs mean for enterprises, IT departments and software vendors.
TMC has also recently announced the new “All About the API” to its successful conference line-up. In addition to educational sessions lead by experts across key vertical markets, the event will feature a variety of intensive hack-a-thons, in-depth company-focused workshops helping attendees understand the value propositions offered by key vendors, powerful keynotes, networking opportunities and an exhibit hall full of companies demonstrating the latest innovations in today’s market place. Every business has to pay attention to the new opportunities they are presenting or potentially be displaced.