Real Time Communications Featured Article

sipIQ Tackles the Ever-Changing Unified Communications Landscape

May 20, 2014

Communicating with people is no longer limited to a phone call – we send text messages, instant messages, video notifications and so much more across a multitude of different platforms, including tablets, browsers, smartphones and OTT applications to connect with people and access information in real time. Companies across all industries have to adjust to this growing communications landscape, and ensure they are providing the necessary reliability, scalability and availability today’s users demand.

We caught up with Robert Campozano, who founded and operates sipIQ, a provider of unified communications services designed to ensure businesses teams and their customers and partners can stay seamlessly connected. Campozano comes from a strong background in telephony – he started working in network IT support before most companies made the jump to adding CTO or IT directors, and then realized the huge potential in telephony systems.  

As communications as a service (CaaS) models started to take over, Campozano was able to differentiate the services he was offering by delivering “a better solution” – hosted providers were taking phone systems and placing them in an offsite location, but weren’t providing the same service Campozano was offering. One of the core verticals he was developing phone systems for was financial services, which has a very clearly defined set of features and parameters. Campozano and his team built systems within their strict, high-performance parameters and began customizing and offering integrated unified communications functionality for traders.

As the models for telephony systems continued to change, and as cloud adoption grew, Campozano also noticed the speed at which real time communications solutions were changing. The core functionality of a phone system really hasn’t changed, he explained – you pick up the phone and call someone – but new IP-based communications haven’t optimally converged old and new and really integrated UC functionality with real time communications and collaboration. He explained that the team at sipIQ feels very strongly that we’re moving away from hard phones on our desks to a real time communication environment with real time collaboration enabled by software on mobile devices.

“It will be a while before it happens because people are just used to what they’re used to,” he said. “I have a tablet and a Bluetooth headset, but I’m on this call right now on a desk phone. The big push will be when people start to accept that you don’t need to be connected to a phone on a desk and get excited about that.”

Campozano went on to note that once businesses realize the potential and ease of collaboration using real time communications software that optimizes Web technology to upgrade the current software experience, more and more of them will move away from desk phones to communications endpoints , tablet, PCs and mobile phones and leverage a new breed of WebRTC-enabled software. 

“The current state of software for UC on mobile hardware is not built well, battery life is an issue and setup and configuration can be cumbersome,” Campozano explained. “That’s changing really fast, driven by WebRTC and Web applications on mobile devices. As things progress, we’ll have Web-based soft clients that have a minimum footprint when they’re on and are a username and password away from being installed and functioning as real time communication and collaboration devices.”

He explained that companies like Samsung and GENBAND are working behind the scenes to turn tablets and smartphones into preferred endpoints– one of the first steps is to get a more comparable price point to a desk phone, and then move to make it an easy point of integration with Bluetooth devices. He also mentioned over the top (OTT) players working to bridge the gap between phone numbers and Web IDs.

Check out sipIQ’s solutions and services on and learn more about the growing and changing needs in the real time communications space.

Edited by Rory J. Thompson

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