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Nudg Releases WebRTC-based Video Chat Web App

October 13, 2014

Nudg Media has announced it created a WebRTC, browser-based communications web app that allows users can make video calls, hold video chats and share files through their web browsers without the need for an intermediate app, which as of this writing, includes Google Chrome and Mozilla Firefox.

Nudg already has an existing iPhone app and now the social networking site is looking to broaden its use rbase in a crowded field dominated by Facebook. If Nudg wants to compete, it’s going to have to offer something extra.

One possible way is Nudg’s peer-to-peer orientation. The browsers connect to each other directly without a central application like the Microsoft-owned Skype.

The other advantage of this approach is that the user does not have to install any additional software. It uses components that are already in the compliant browsers to implement all of these features. Then again, users don’t have to download anything to use Facebook either.

The WebRTC app will join Nudg’s existing iOS and Android apps.

Technologies like HTML5 and WebRTC are allowing developers to target more than one device on one website, including smartphones, PCs and tablets. Apple, infamous for its “walled garden” approach, has ironically driven the move toward open web technologies.

Steve Jobs famous shunned Adobe Flash, which has been the main way to show multimedia content on the web, including major sites like YouTube. Google’s Android followed suit, and sites began a mad rush to implement HTML5.

Google’s WebRTC standard has been mostly implemented in customer service applications, giving users “click-to-call” buttons to let them get in touch with representatives without them having to reach for their phones.

Nudg’s solution is one of the first that targets consumers, but it will have some competition from Skype and Google Hangouts, the latter of which is browser-based just as Nudg is. The other two platforms have very large customer bases, so Nudg will have to somehow get those other users to switch. The reason so many people moved to Facebook and Skype is that all their other friends and family members were on it already.

Metcalfe’s Law, named after 3Com founder Bob Metcalfe, says that the value of a network is the square of the people already on it, so if Nudg gets an initial critical mass, it can be very successful.

Edited by Stefania Viscusi

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